Since its “birth” in May 2010, Instagram has been a social network on steroids. Less than 10 years later the platform attracts more than 800 million users who are in love with the visual aspect of the platform.
The platform sees millions of images added on daily basis and has over 40 billion images online. The allure of Instagram is that it captures the world in a unique way that has never been seen before. The growth has largely been attributed to the advent of the smartphone, smartphone cameras and image-sharing apps.
One of the best ways to leverage Instagram in your business is to use ads to advertise your services and products. Still, the results vary across the platform, with some brands getting the best out of their efforts while others getting none. Here are some of the factors that determine your success.
Integrate Your Ads in Your Overall Marketing Strategy
Just like any other form of marketing, don’t attempt to build your ads in a vacuum. Make sure they follow your brand and marketing strategy. The ads ought to support your brand objective and have a call to action that feels right for your brand.
Use the Right Images
Instagram ads depend on as single image to appeal to users to react. The image is the pillar of the ad, and if the image is relevant and of high quality, it will elicit the right user reaction. To get more out of the ad campaign, put some energy into the editing of the photo. You can adopt unusual angles and creative shots to generate curiosity.
Utilize Hashtags and Keywords
Hashtags are the words that come after the # sign. The aim is to help users to sort content on the platform according to interests and need. As an advertiser, you can use the hashtags to make your content appear in searches by users. Think of the hashtags as the keyword or phrase that a user enters to get your content in a search engine.
Consider using tags that are relevant to your campaign. You can also use tags to get people to follow. Spiregives you various options to use hashtags in your posts the right way.
You can run ads on your Instagram page easily and quickly. Ads help to showcase your products and redirect the user to your landing page. Make sure you use the right approach when posting ads in Instagram.