When it comes to Instagram marketing, the right Instagram metrics point you in the right direction when looking for success.
But what are the metrics to track and measure so that you enjoy the experience of Instagram marketing?
There are various metrics that you can analyze, but a few help you to grow your account the right way.
Before you can check out these metrics, you need to switch the account to a business profile so that you can check out the various metrics within this app.
Your Engagement Rate
The levels of engagement are a great place to start when looking for the perfect analytics. Remember that not all your followers will see your posts or engage with each one you put up. The engagement rate is a good way to know how many of the followers are actively engaging with your business or brand on the platform.
You can check out this metric on the insight tab on the app.
If your engagement rate is too low, Fred Harrington advises you to buy real followers that help you grow your engagement rate. Check out this blog post to learn more about getting the right followers.
Your app comes with a discovery section that tells you how your hashtag strategy is working, or not working. You get to know where the audience originates from and how they came to your post in the first place.
The tab shows the total number of views on each post, showing the unique views that you get each time. You also need to focus on the ‘From Hashtags’ metric which tells you if the hashtag is working.
If you aren’t sure whether the hashtag strategies you are using is working or not, try and change it so that you nail it so that you get more targeted followers.
Know Your Reach
The reach represents the unique number of people that have seen your post, while impressions show the total times that your post has been checked out. The reach tells you the number of people that are checking you out and the percentage that is new.
Know When Your Stories Aren’t Appealing
If you are marketing your brand on Instagram, you must be using Instagram Stories. This is because it represents the perfect platform to showcase the personality of your brand and reach your audience on a completely new level.
Additionally, the Instagram Stories help you to use a lot of features that aren’t normally available in other features. If you have long posts, then you can come up with a series so that it represents the various parts of the Stories.
Average Percentage Watch Rate
This refers to the percentage of videos that have been watched by the audience. This is calculated as the percentage of the video watched as an average of all video plays. This tells you whether users watched the video to the end or if they watched just a small part of it.
You also get to see what part of the video was appealing to the users so that you can find a way to leverage the content at this point.
Link Open Rates
If you are looking to sell products or services on your account, then you will probably want to share links to products or services. Instagram allows you to show the link in your bio. Use the tool to understand how each link works.
Watching the metrics on your site is one of the ways to know what is happening on your account. Take time to know what metrics are working on your account and make sure you analyze them the right way.